Print Media
Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. Print Media are light weight, portable, disposable publications printed on paper and circulated as physical copies which holds informative.
Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.
Print media advertising offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership. Advertisers and their agencies compare the costs of reaching their target audience using circulation figures and readership research from individual media or industry groups, such as the Association of Magazine Media or the National Newspaper Association.
The print media is an effective way to communicate with people locally or on international level. Attracting media attention can help expand your influence and name recognition in target communication.